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Why Every Real Estate Agent Needs a Real Business Plan
It seems that at least once a year I get into a phase where I consider purchasing a new car. Of course, I rarely take the next step and actually buy one (my garage can only fit two cars at a time)....
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Does Having a Real Estate Coach Give You an Advantage?
If you type the term “real estate coach” in any search engine, you’re likely to see a long list of websites claiming they have the best coaches for you. It’s easy to see why some real estate agents are...
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Is There ROI in Virtual Assistants for Real Estate Agents?
In business, those who are the most successful typically get plenty of help: advertising agencies to handle their ads, marketing companies to promote their services and administrative people to handle...
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How to Stay Motivated When Opportunities are Low
Shifts happen. It’s the nature of the real estate industry beast to be in the midst of feast or famine at any point in time. While it helps to remember that our crazy business is cyclical, and that...
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Tax Tips for Real Estate Agents – Part 1
Have you ever received a letter or phone call from the IRS pointing out deductions that you missed on your tax return? Me either, and as nice as some of those IRS folks are, I have a feeling we...
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Tax Tips for Agents – Part 2
This is the time of year most real estate agents dread – even more so than mid-June, September and January when quarterly tax payments are due. April’s tax return determines what those quarterly...
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How to Provide Great Customer Service
Have you ever noticed that most of the people who advise real estate agents to give great customer service fail to explain how to do so? It’s easy to understand what constitutes great customer service...
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5 Budgeting Tips for Real Estate Agents
Economists at Fannie Mae expect that the sale of new and existing homes will increase by more than 4 percent this year, and purchase loan originations are expected to improve by more than 15 percent,...
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Am I Going to Meet My Goals for 2013?
We’ve passed the halfway mark of 2013 and it’s time to revisit the goals you set back at the end of 2012. Reviewing your completed deals, potential deals and your pipeline’s status at this point in the...
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It Isn’t Too Early to Plan for 2014
It might only be early November, but 2014 will be here before you know it, and it isn’t too early to start planning. To help agents prepare for 2014, Market Leader has just released the 2014 Real...
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How to Automate Without Sounding Like a Robot
The object of the real estate agent game is to fit as many tasks as possible into a finite amount of time. From lead generation and follow-up to coordinating transactions, that’s a lot of tasks....
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What is IDX and How Can it Help Generate Leads?
If you have a website that displays listings, chances are you are using an IDX feed to get listings on your website. IDX stands for Internet Data Exchange and is how the MLS shares listing data among...
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Workplace Tips – Creating a Productive Workplace
Most agents have the occasional day when everything runs smoothly and each task is completed on time. If those days spent “in the groove” are few and far between, consider changing or updating your...
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Marketing Tips From MarketMix 2014
Last week the marketing managers from Market Leader went to a local conference called MarketMix 2014. This daylong event was put on by the local chapter of the American Ma rketing Association. The...
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4 Great Mobile Apps to Help Real Estate Agents Succeed
The importance of the advent of the smartphone and its cousin, the tablet, cannot be overstated. The power of the World Wide Web is now as portable as a pocket watch, and this is changing the way real...
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The Ins and Outs of E&O Insurance
Doctors go through years and years of postgraduate medical school, internships, residencies and specialty training. And then they go to regular in-service training events to hone their skills and stay...
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The 5 Principles of Sales Pipeline Management
The key to longevity in the real estate world is never a single deal: It’s a disciplined, rational and systematic approach to developing future deals. You can do that without having had much previous...
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5 Things Top Agents Do Every Day
The differences between productive agents and average agents are stark. Top-producing agents tend to start work earlier and end later in the day than other agents. They aren’t afraid to spend the money...
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Get the Most Out of Your YouTube Analytics
If there’s one word that would win a popularity contest among real estate agents, it would have to be “free.” From free sandwiches served on a broker’s tour to free advertising on Craigslist, real...
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Should You Hire a Real Estate Intern?
If there is one thing real estate agents dislike, it’s parting with money. Thus, low or no cost approaches are highly treasured, such as the use of social media as a marketing tool, the popularity of...
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